This story originally appeared on WIRED UK. Though ultimately, such moves could also help Google cement its dominant position in the online advertising industry. The 'blocker' is Google's effort to stop data-hungry and overly intrusive ads. If you are still unable to log in, Chrome may be storing your user credentials. Alternatively, you can press the Windows key + R, and type chrome incognito into the run box. In 2018 it introduced its own version of an ad blocker. This will result in Chrome opening with add-ons disabled. But this isn't the first time the company has taken action against dodgy ads. Step 5: Type your username in the box under Enter the object name to select, click on Check Names OK button. Step 4: When the ' Advanced Security Settings for Google Chrome ' window pop up, tap Change button. The more they're used, the less people see ads-many of which are served by Google. In the Google Chrome Properties dialog, go to Security tab and tap on Advanced. The company also says it will check YouTube ads to ensure they comply.įor Google, ad blockers can be a problem. "Chrome will expand its user protections and stop showing all ads on sites in any country that repeatedly show these disruptive ads," Jason James, a Chrome product manager, wrote in the company's blog post. Google is giving websites that serve intrusive video ads a few months to make changes, which will come into force in August. Data from 2016 revealed that around 20 percent of 16- to 24-year-olds used an ad blocker while browsing the web. The use of ad blockers continues to rise, while there's also evidence that targeted advertising doesn't work.
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